Are Custom-Printed Bags A Good Promotional Product?
We live in a day and age where we have numerous methods of effective marketing at our disposal such as social media, emails, billboards and networking events – to name a few. It is easy to assume that the more traditional methods of marketing may have lost their impact. However, the tried and tested method of promotional products has definitely not yet lost its touch. From keyrings to t-shirts, giving away custom printed items at events or when meeting new potential clients has always been an impactful way of reaching a wider audience without being a huge cost to your business.
Reusable bags have always been the most popular choice for promotional products and have been in circulation since the 1950s. Custom-printed totes and shoppers are a great marketing tool for all industries and there is more demand for them than ever thanks to the 10p tax that has now been introduced to single-use plastic bags in the UK. It is estimated that every household has 20-30 reusable bags on average. This means that there has been no better time than now to invest in promotional bags as a tool for marketing.
Not only is the need for this product a strong reason to invest in it for your brand marketing, it is also a functional product that serves a purpose for such a wide ranging audience. Reusable bags can be used by people of all ages, genders, occupations, household income, location etc. and there are very few other promotional products that appeal to such a broad demographic. Consumers are likely to have a more positive opinion of your business if you provide them with something of use which could be why 50% of consumers are more likely to do business with the advertiser that gave them a promotional bag.
Furthermore, custom-printed tote bags and shoppers have the potential to receive a huge number of impressions because they will be exposed to more than just the person receiving the item. The bag will be taken to the supermarket, on walks, the commute to work and trips into town which will give your business more visibility than most other promotional products. In fact, bags generate approximately 6,000 impressions over the course of their useful life. This is why many marketeers refer to reusable bags as walking billboards; they share your brand name, message, event, product and service with everyone who sees them whilst they are being carried by the wearer.
Promotional merchandise often gets associated with wasteful and cheap plastic products that only end up in the bin after a few days. In the past, this has been true. However, the very nature of reusable bags means that they are built to last being made from durable and sustainable materials that ensure your promotional product will not be left to decompose in a landfill. A single reusable bag can replace two disposable shopping bags per trip, two times a week equating to 192 bags a year being saved from landfills which is why they are such a great eco-friendly alternative to single-use plastic bags. By investing in reusable tote bags for your branded merchandise over more environmentally harmful options, you are fulfilling your social corporate responsibility and representing your business in the best light possible.
It also means that the overall value of your promotional product is far higher because it will be used many times over several months, or even years. As a result, branded tote bags leave a lasting impression and act as a constant reminder of your business long after the user has interacted with you.
Finally, if all of that is not enough reason to consider creating some custom-printed bags for your business, then there is the added benefit of the versatility that they offer. Bags are so easy to customise and tailor to the needs of your business, whether that means dyeing them to your corporate colours or adding pockets and zips, which enables you to truly create something bespoke and that stands out from your competitors. You can even make bags that align with your products or services such as bottle bags for your winery or drawstring pouches for jewellery. Bags also provide you with a large surface area (depending on the bag size) to print on so you can ensure your message is visible and clear to all who might see it as opposed to pens and keyrings which have limited space that restricts the type of artwork you can print on them.
At CottonBag, we can help you create your dream custom-printed bag using eco-friendly and ethically-sourced materials such as organic cotton and jute. With an inhouse design team on hand to help with the artwork and a wide range of styles to choose from, you can make the perfect bespoke bag for your business. Enquire today by giving us a call on 01923 537 433 or emailing us at email@example.com